Dayton-based Nursing Apparel Company, Lunnie, Launches Limited Presale for Debut Product

Posted by Leslie Klenke on March 4, 2022

Lunnie, a Dayton-based company redefining postpartum, launched their limited presale for their debut product. The Lunnie Everyday Nursing Bra is chic, comfortable, and leakproof – unlike anything on the market.

Founder and mother Sarah Kallile founded Lunnie in January 2021 after she couldn’t find a nursing bra that she liked. Lunnie is the first community-led brand exclusively for postpartum moms. Sarah assembled hundreds of diverse moms across the country known as the Lunnie Hive. Their collective feedback has driven the product development of the bra.

Sarah spent the past year iterating and testing nursing bra prototypes alongside the Lunnie Hive. Thanks to testing by the Stitt Scholars at the University of Dayton Engineering lab, Lunnie’s leakproof layer is proven up to 6x more absorbent than competitors. Sarah is in the process of filing for a patent.

Lunnie’s Everyday Leakproof Nursing Bra is the entry product in what Sarah plans to be an entire postpartum product line and community for moms. Nursing bras are a FSA/HSA qualified expense under many medical plans.

The bra is sustainably produced by a female-owned manufacturer in Columbus, OH. You can preorder the bra now and it will ship in April. Gift cards are also available. Lunnie is a female-owned business that employs women whenever possible.

Lunnie is actively involved in the Dayton entrepreneur community. Lunnie was selected as one of five startup venture finalists in the Flyer Pitch competition. The final round takes place on April 9th at the Hub where Sarah will compete for over $100k in grant money. The event is open to the public. Lunnie was also recently selected as a portfolio company in the Dayton Entrepreneurs’ Center ESP program and is involved with Launch Dayton. Lunnie won the 2021 Female Founder Collective pitch competition with Rebecca Minkoff.

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