EC Client, UNLISTED Wins $100,000 Investment in Pitch HearstLab Competition

Posted by Anne Kane on April 24, 2024

Woman-Led Off-Market Real Estate Technology Startup Takes Top Prize from Fund Designed to Close the Gender Gap in VC

NEW YORK, NY, April 24, 2024 – Real estate technology startup, UNLISTED, was named the winner of a $100,000 investment at Pitch HearstLab New York, HearstLab’s pitch competition for early stage, women-led startups. Out of hundreds of applications from across the country, six companies were selected as finalists to present in-person at the Hearst Tower on Wednesday, April 17, 2024.

UNLISTED operates and, and developed cloud- based software that leverages AI and machine learning technology designed to reveal off-market real estate opportunities for buyers, sellers, real estate agents, and the industry as a whole.

In addition to a $100,000 investment, UNLISTED will also receive hands-on support from HearstLab. The company plans to use the funds and mentorship to accelerate sales and product development.

UNLISTED is experiencing rapid growth and serves U.S. customers from the Bay Area to Boston. Pitch HearstLab is the startup pitch competition with the largest check size for women-led startups in the world. The event series is aimed at finding and funding the best high-growth B2B(2C) women-led startups in the US and select international markets. New York is the seventh event in the series, and the first time the event has been brought home to Hearstlab at Hearst HQ.

Each founder pitched to a live audience and a panel of expert judges, including Eve Burton, Hearst EVP & HearstLab Chairwoman, Alice Vilma, Morgan Stanley Managing Director and Co-Head of the Next Level Fund, and Tom Cross, Hearst’s SVP and Group Head of Transportation. The event was MC’ed by HearstLab Scout and ESPN Director, Kati Fernandez.

“It’s an honor to be selected by such an incredible panel of judges. This win is powerful validation of UNLISTED’s unique value proposition and market-changing potential,” said Katie Hill, founder and CEO of UNLISTED.

Changes in the real estate legal and regulatory landscape have raised questions about about the future of the industry. Said Hill, “While recent lawsuit settlements create new pressure on the industry, our innovative approach increases the size of the pie for everyone. The timing of this investment could not be better as it will enable UNLISTED support our buyers, homeowners, and agents in even more meaningful ways.”


About Unlisted Software, Inc.

Unlisted Software, Inc. (UNLISTED) is a revolutionary residential real estate technology platform where “off-market is no longer off-limits.” The company focuses exclusively on homes not listed for sale, allowing off-market homeowners to connect with buyers and buyers’ agents to explore the possibility of a sale now or in the future. Unlisted’s cloud-based software leverages AI and machine learning technology uniquely designed to reveal and align previously untapped real estate opportunities for buyers, sellers, real estate agents, and the industry as a whole. Unlisted operates and

About HearstLab

HearstLab provides cash investments and services to early-stage, women-led start-ups innovating across fintech, data analytics, health, transportation, enterprise technology, and media. Its mission is to close the gap in VC funding for women by helping founders build sustainable and highly scalable businesses. With access to Hearst resources across more than 360 businesses, HearstLab’s breadth of services includes assistance with privacy and security, software development, legal services, financial analysis, and marketing and design support. To learn more about HearstLab, visit and connect with us on LinkedIn.

About Entrepreneurs’ Center

The Entrepreneurs’ Center (EC) is a modern economic development organization that powers progress and prosperity through entrepreneurship. Annually, the EC works with over 1,000 entrepreneurs to start and grow companies, create jobs, generate revenue, and attract investment. The EC empowers main street and technology businesses through complimentary professional services, including business planning, mentoring, training, networking, commercialization, and capital investment. The EC’s talented and experienced team of advisors, entrepreneurs-in-residence, and staff design and facilitate diverse, world-class business acceleration programs on behalf of corporations, higher education institutions, and government agencies, including the U.S. Department of Defense from their headquarters at The Hub Powered by PNC Bank in the historic Dayton Arcade. Learn more at EC Innovates.


For More Information, Contact:
Leslie Klenke, Director of Marketing
Entrepreneurs’ Center
[email protected]


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