Christopher Mack of MackBrand Unveils 2024 Street Luxury Collection at Front Street Fashion Show

Posted by Anne Kane on May 29, 2024

Fashion entrepreneur Christopher Mack of MackBrand launched his second annual fashion show on Saturday, March 30 at Front Street in Dayton. At the standing-room-only show, Mack shared his new designs for 2024, featuring his street luxury brand and a preview of what’s┬ácoming this summer.

Chris Mack achieved his initial success by creating limited edition clothing offerings, and then selling out all of his stock at various pop-up shops or festivals in the region and in targeted cities across the country. While this worked for getting his brand established and earning lots of customers and followers on social media, his growth was limited, as he needed earnings from one pop-up to plan the limited edition for the next one.

This challenge led founder Chris Mack to the Entrepreneurs’ Center (EC) for an investment from the EC’s Rotunda Fund, a revenue-based investment that targets entrepreneurs who want to double their sales in two years. Instead of investors taking equity in a company, a revenue-based investment lets founders keep 100 percent ownership, while they pay back the investment as a percentage of their monthly revenue.

With the Rotunda Fund investment, founder Chris Mack was able to plan and produce clothing in advance, while still keeping some stock online between his pop-up sales. “The investment capital has allowed me to be more strategic about inventory, marketing, and my timeline for targeted marketing and sales.”

Several EC staffers were in attendance for the fashion show, including Emerald Sparks, who serves as the Small Business Development Center (SBDC) business advisor for Mack Brand.

Chris is an amazing creator and visionary,” said Sparks. “The fashion show was a beautiful display of his hard work and creativity coming to life! I will forever be proud of Chris and his brand!”
Follow MackBrand @theofficialmackbrand_ on Instagram, or visit the website: https://mackbrand.com/.
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