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At Unlisted, innovation started with a moment of curiosity and a closed pool. When public swimming pools shut down during the pandemic, founder Katie Hill noticed her neighbor had one in his side yard. One afternoon, as he mowed his lawn, she walked over and asked if he’d ever consider selling his house. They talked, agreed she’d have the first chance if he did, and Hill left the conversation inspired. “It just felt so natural,” she says. “He had visibility into a potential buyer, and I had visibility into a potential dream home. I thought, why aren’t we doing more of this?”
That simple exchange sparked an idea: people should be able to have open, proactive conversations about homes not yet for sale. Unlisted was born to make those connections possible. The platform gives homeowners and buyers a way to communicate directly, well before a listing ever goes public. “Buying a home shouldn’t be about rushing into the biggest financial decision of your life in a matter of hours,” Hill explains. “We should have time to plan, to talk, and to imagine what’s next.”
Building a technology company from the ground up required more than vision—it required capital and belief. Hill pitched her idea to EC Angels, raising her first $300,000 to build and test the platform. That early validation opened doors for more funding, including investments from accelerator programs and venture groups across the country. “It’s so important to get your business standing on its own two feet as quickly as possible,” Hill says. “When you do that, you can choose the investors you want to work with, and that makes all the difference.”
For Hill, finding the right investors has been as important as finding funding itself. “As a founder, you have to do your due diligence on investors just as much as they do theirs on you,” she says. “The best investors bring not only capital, but energy, experience, and shared conviction.”
Entrepreneurs’ Center (EC) has played a vital role in Unlisted’s growth, connecting Hill to mentors, investors, and programs that accelerated development. Its Catalyst program, in particular, helped her bring in engineering talent early on—critical to building a strong product foundation. “As a founder, you have to use every resource available to you,” she says. “Entrepreneurs’ Center gave us the guidance and support we needed right from the start.”
Today, Unlisted is growing into a platform that helps homeowners and buyers connect more meaningfully while creating a lasting data record that moves with each property. It’s a new way to think about real estate—one that values relationships as much as transactions.
Big ideas thrive when people make meaningful connections. If you’re a founder looking for the right partners to help your business grow, let’s connect. If you’re an investor who wants to help empower the next generation of innovators, reach out here.
